the missing link to securing a sponsor: demonstrating continuous value

Have you ever found yourself pondering the question, "Why can't I get a sponsor?" It's a question that many of us have asked as we strive to advance our careers and gain the support of influential figures. While there may be various reasons behind the challenge of finding a sponsor, it often boils down to one crucial factor: demonstrating continuous value.

In the quest to understand this challenge, it's essential to consider two significant aspects. The first is grounded in Experience Chasm Research we conducted, focusing on the experiences of Black women in the workplace organization across Europe. The findings revealed that many potential sponsors and mentors were unwilling to take on these roles. This reluctance to sponsor or mentor is a hurdle that has reverberations that translate in a lack of Black women not reaching the positions they deserve.

The second aspect is a critical distinction between mentors and sponsors. While these terms are often used interchangeably, there is a fundamental difference that cannot be overlooked. A mentor provides guidance, advice, and support, but a sponsor goes a step further by putting their relationships and reputation on the line to ensure your success. In essence, a sponsor is making a bold statement: "I am guaranteeing that this individual can achieve XYZ."

When you find yourself wondering why you haven't secured a sponsor, it's time to ask a crucial question: "Have I consistently demonstrated value that would make someone recognize not only my past achievements but also my potential to do more?" A sponsor sees you as an investment, and they expect a return on that investment. They are willing to stake their reputation and career on your success, but they must believe in your potential and your ability to deliver.

One aspect that is often unspoken is the social capital needed to secure a sponsor. It requires exposure and opportunity and requires an extraordinary amount of effort if you are in a junior position with a boss who often tries to dim your shine. Harvard Business Review recently posted a useful article on how to level skip and build a relationship with your boss’ boss. In addition to the tips below this article is a useful complement to creating both the required opportunity and exposure to showcase your value.

To secure a sponsor, it's imperative to cultivate a continuous value proposition. Here are some steps to help you on your journey:

1.      Consistent Performance:  Continuously deliver exceptional results in your current role. Be the person known for going above and beyond expectations.

2.     Build Relationships: Network strategically within your organization and industry. Building a strong professional network can increase your visibility and potential sponsors.

3.     Demonstrate Leadership: Showcase your leadership skills by taking on challenging projects, volunteering for leadership roles, and actively contributing to your team's success.

4.     Communicate Effectively: Articulate your achievements and ambitions to potential sponsors. Ensure they are aware of the value you bring to the table and the potential for growth.

5.     Seek Feedback: Be open to feedback and constructive criticism. Use it as a tool for personal and professional growth.

Remember that securing a sponsor is not just about finding someone who is willing to guide you; it's about finding someone willing to invest in your future. Your continuous value proposition is the key to making them confident in that investment.